If you're old enough to remember the 1980s, you must have seen the famous Yellow Pages TV advert that revolves around an elderly gent trying to track down a rare book - Fly Fishing, by J. R. Hartley. It featured during the ad breaks many times and viewers never seemed to grow tired of seeing it.
Visibly disappointed when he fails to find it in a number of second-hand book shops he perseveres doggedly, ringing countless more, until eventually he unearths a copy with the help of the Yellow Pages.
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